<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00605cam a2200193 7i4500</leader>
  <controlfield tag="001">0000016258</controlfield>
  <controlfield tag="005">20171103090000.0</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9789063693145 </subfield>
  </datafield>
  <datafield tag="090" ind1="0" ind2="0">
   <subfield code="a">152/HID </subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Andrews </subfield>
  </datafield>
  <datafield tag="245" ind1="0" ind2="0">
   <subfield code="a">Hidden Persuasion : 33 Psychological Influence Techniques in Advertising  </subfield>
   <subfield code="c">by Andrews, Van Leeuwen &amp; Van Baaren.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">United States: </subfield>
   <subfield code="b">BIS, </subfield>
   <subfield code="c">c 2013.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">ix, 190 Pages: </subfield>
   <subfield code="b">illustration (colour); </subfield>
   <subfield code="c">28cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">Includes Index</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Psychology </subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Van Leeuwen </subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Van Baaren </subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="a">1000025914</subfield>
   <subfield code="b">Book</subfield>
   <subfield code="c">Red Spot</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="a">1000025915</subfield>
   <subfield code="b">Book</subfield>
   <subfield code="c">Green Spot</subfield>
  </datafield>
 </record>
</collection>
