Hidden Persuasion : 33 Psychological Influence Techniques in Advertising

Main Author: Andrews
Other Authors: Van Leeuwen, Van Baaren
Published: United States: BIS, c 2013.
Subjects:
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020 |a 9789063693145  
090 0 0 |a 152/HID  
100 1 |a Andrews  
245 0 0 |a Hidden Persuasion : 33 Psychological Influence Techniques in Advertising   |c by Andrews, Van Leeuwen & Van Baaren. 
260 |a United States:   |b BIS,   |c c 2013. 
300 |a ix, 190 Pages:   |b illustration (colour);   |c 28cm. 
500 |a Includes Index 
650 0 |a Psychology  
700 1 |a Van Leeuwen  
700 1 |a Van Baaren  
999 |a 1000025914  |b Book  |c Red Spot 
999 |a 1000025915  |b Book  |c Green Spot