Description: Principles of marketing

Main Author:	Armstrong, Gary.
Other Authors:	Denize, Sara M., Kotler, Philip, Adam, Stewart
Published:	Frenchs Forest, NSW: Pearson, c2015.
Edition:	6th edition.
Subjects:	Marketing Marketing -- > Management

Item Description:	Includes bibliographical references and index
Physical Description:	xx, 572 pages: col. ill.; 28 cm.
ISBN:	9781486002696