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Marketing research
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Marketing research
Main Author:
Cooper, Donald R.
Other Authors:
Pamela S. Schindler
Published:
New York:
McGraw-Hill/Irwin,
c2006.
Edition:
1st edition.
Subjects:
Marketing research
Holdings
Description
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Item Description:
Includes bibliographical references and indexes
Physical Description:
xix, 790 p.: ill.; 28 cm +.
ISBN:
9780071115711
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