Skip to content
SEAL
Advanced
  • Essentials of services marketi...
  • Preview
  • Cite this
  • Export Record
    • Export to RefWorks
    • Export to EndNoteWeb
    • Export to EndNote
    • Export to MARC
    • Export to MARCXML
Cover Image
QR Code
Preview
Preview
Preview

Essentials of services marketing

Main Author: Wirtz, Jochen
Other Authors: Lovelock, Christopher H., Chew, Patricia
Published: Jurong, Singapore: Pearson Education South Asia Pte Ltd, c2012.
Edition:2nd edition.
Subjects:
Service industries -- > Marketing
  • Holdings
  • Description
  • Preview
  • Similar Items
  • Staff View

Similar Items

  • Services Marketing : People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock.
    by: Wirtz, Jochen
    Published: (2016)
  • Essentials of services marketing / by Christopher H. Lovelock, Jochen Wirtz and Patricia Chew.
    by: Lovelock, Christopher H.
  • Services marketing : people, technology and strategy / by Christopher Lovelock & Jochen Wirtz.
    by: Lovelock, Christopher
  • Services marketing : an Asia-Pacific and Australian perspectives / by Christopher H. Lovelock, Paul G. Patterson & Jochen Wirtz..
    by: Lovelock, Christopher H.
  • Instructor's manual : service marketing by christopher Lovelock.
    by: Lovelock, Christopher H.
    Published: (2002)

Search Options

  • Advanced Search

Find More

  • Browse the Catalog
  • Browse Alphabetically
  • New Items

Need Help?

  • Search Tips
Loading...