Essentials of services marketing

Main Author: Wirtz, Jochen
Other Authors: Lovelock, Christopher H., Chew, Patricia
Published: Jurong, Singapore: Pearson Education South Asia Pte Ltd, c2012.
Edition:2nd edition.
Subjects:
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090 0 0 |a 658.8/WIR  
100 1 |a Wirtz, Jochen  
245 0 0 |a Essentials of services marketing   |c by Jochen Wirtz, Patricia Chew, and Christopher Lovelock. 
250 |a 2nd edition. 
260 |a Jurong, Singapore:   |b Pearson Education South Asia Pte Ltd,   |c c2012. 
300 |a 679 pages:   |b ill.;   |c 28 cm. 
500 |a Includes indexes 
650 0 |a Service industries --   |x Marketing  
700 1 |a Lovelock, Christopher H.  
700 1 |a Chew, Patricia  
999 |a 1000025580  |b Book  |c Red Spot 
999 |a 1000025581  |b Book  |c Green Spot