Cover Image

Essentials of services marketing

Main Author: Wirtz, Jochen
Other Authors: Lovelock, Christopher H., Chew, Patricia
Published: Jurong, Singapore: Pearson Education South Asia Pte Ltd, c2012.
Edition:2nd edition.
Subjects:
Service industries -- > Marketing
Item Description:Includes indexes
Physical Description:679 pages: ill.; 28 cm.
ISBN:9789810686185

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