Wirtz, J., Lovelock, C. H., & Chew, P. (2012). Essentials of services marketing (2nd edition.). Jurong, Singapore: Pearson Education South Asia Pte Ltd.
Chicago Style CitationWirtz, Jochen, Christopher H. Lovelock, and Patricia Chew. Essentials of Services Marketing. 2nd edition. Jurong, Singapore: Pearson Education South Asia Pte Ltd, 2012.
MLA CitationWirtz, Jochen, Christopher H. Lovelock, and Patricia Chew. Essentials of Services Marketing. 2nd edition. Jurong, Singapore: Pearson Education South Asia Pte Ltd, 2012.
Warning: These citations may not always be 100% accurate.