APA Citation

Wirtz, J., Lovelock, C. H., & Chew, P. (2012). Essentials of services marketing (2nd edition.). Jurong, Singapore: Pearson Education South Asia Pte Ltd.

Chicago Style Citation

Wirtz, Jochen, Christopher H. Lovelock, and Patricia Chew. Essentials of Services Marketing. 2nd edition. Jurong, Singapore: Pearson Education South Asia Pte Ltd, 2012.

MLA Citation

Wirtz, Jochen, Christopher H. Lovelock, and Patricia Chew. Essentials of Services Marketing. 2nd edition. Jurong, Singapore: Pearson Education South Asia Pte Ltd, 2012.

Warning: These citations may not always be 100% accurate.