00606cam a2200169 7i4500 0000015961 20160421090000.0 9780273779414 658.827/KEL Keller, Kevin Lane Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller. 4th edition [Global ed.]. Boston, London: Pearson Edu.Limited, c2013. 590 p.: col. ill.; 28 cm. Includes bibliographical references and index Brand name products -- Management 1000025582 Book Green Spot