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| LEADER |
00606cam a2200169 7i4500 |
| 001 |
0000015961 |
| 005 |
20160421090000.0 |
| 020 |
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|a 9780273779414
|
| 090 |
0 |
0 |
|a 658.827/KEL
|
| 100 |
1 |
|
|a Keller, Kevin Lane
|
| 245 |
0 |
0 |
|a Strategic brand management :
|b building, measuring, and managing brand equity
|c by Kevin Lane Keller.
|
| 250 |
|
|
|a 4th edition [Global ed.].
|
| 260 |
|
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|a Boston,
|a London:
|b Pearson Edu.Limited,
|c c2013.
|
| 300 |
|
|
|a 590 p.:
|b col. ill.;
|c 28 cm.
|
| 500 |
|
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|a Includes bibliographical references and index
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| 650 |
|
0 |
|a Brand name products --
|x Management
|
| 999 |
|
|
|a 1000025582
|b Book
|c Green Spot
|
