Strategic brand management : building, measuring, and managing brand equity
| Main Author: | |
|---|---|
| Published: |
Boston, London:
Pearson Edu.Limited,
c2013.
|
| Edition: | 4th edition [Global ed.]. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | 590 p.: col. ill.; 28 cm. |
| ISBN: | 9780273779414 |