00576cam a2200193 7i4500 0000015960 20160421090000.0 9781292016788 658.8/ARM Armstrong, Gary Marketing : an introduction by Gary Armstrong, & Philip Kotler. 12th edition [Global edition]. Boston: Pearson,, c2015. 672 pages: ill.(colour); 28 cm. Includes index Marketing Kotler, Philip 1000025585 Book Red Spot 1000025586 Book Green Spot