Marketing : an introduction
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
Boston:
Pearson,,
c2015.
|
| Edition: | 12th edition [Global edition]. |
| Subjects: |
| LEADER | 00576cam a2200193 7i4500 | ||
|---|---|---|---|
| 001 | 0000015960 | ||
| 005 | 20160421090000.0 | ||
| 020 | |a 9781292016788 | ||
| 090 | 0 | 0 | |a 658.8/ARM |
| 100 | 1 | |a Armstrong, Gary | |
| 245 | 0 | 0 | |a Marketing : |b an introduction |c by Gary Armstrong, & Philip Kotler. |
| 250 | |a 12th edition [Global edition]. | ||
| 260 | |a Boston: |b Pearson,, |c c2015. | ||
| 300 | |a 672 pages: |b ill.(colour); |c 28 cm. | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Kotler, Philip | |
| 999 | |a 1000025585 |b Book |c Red Spot | ||
| 999 | |a 1000025586 |b Book |c Green Spot | ||