Armstrong, G., & Kotler, P. (2015). Marketing: An introduction (12th edition [Global edition].). Boston: Pearson,.
Chicago Style CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 12th edition [Global edition]. Boston: Pearson,, 2015.
MLA CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 12th edition [Global edition]. Boston: Pearson,, 2015.
Warning: These citations may not always be 100% accurate.