Essentials of marketing research

Main Author: Hair, Joseph F.
Other Authors: Mary Wolfinbarger Celsi, David J.Oritinau, Robert P.Bush
Published: New York: McGraw-Hill/Irwin, c2013.
Edition:3rd ed.[International edition].
Subjects:
LEADER 00676cam a2200205 7i4500
001 0000015831
005 20151204090000.0
020 |a 9780071318372  
090 0 0 |a 658.83/ESS  
100 1 |a Hair, Joseph F.  
245 0 0 |a Essentials of marketing research   |c by Joseph F. Hair, Jr., ... [et al.]. 
250 |a 3rd ed.[International edition]. 
260 |a New York:   |b McGraw-Hill/Irwin,   |c c2013. 
300 |a xviii, 414 p.:   |b ill. (chiefly col.);   |c 26 cm. 
500 |a Includes bibliographical references and index 
650 0 |a Marketing research  
700 1 |a Mary Wolfinbarger Celsi  
700 1 |a David J.Oritinau  
700 1 |a Robert P.Bush  
999 |a 1000025379  |b Book  |c Green Spot