Essentials of marketing research
| Main Author: | |
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| Other Authors: | , , |
| Published: |
New York:
McGraw-Hill/Irwin,
c2013.
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| Edition: | 3rd ed.[International edition]. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xviii, 414 p.: ill. (chiefly col.); 26 cm. |
| ISBN: | 9780071318372 |