Hair, J. F., Mary Wolfinbarger Celsi, David J.Oritinau, & Robert P.Bush. (2013). Essentials of marketing research (3rd ed.[International edition].). New York: McGraw-Hill/Irwin.
Chicago Style CitationHair, Joseph F., Mary Wolfinbarger Celsi, David J.Oritinau, and Robert P.Bush. Essentials of Marketing Research. 3rd ed.[International edition]. New York: McGraw-Hill/Irwin, 2013.
MLA CitationHair, Joseph F., Mary Wolfinbarger Celsi, David J.Oritinau, and Robert P.Bush. Essentials of Marketing Research. 3rd ed.[International edition]. New York: McGraw-Hill/Irwin, 2013.
Warning: These citations may not always be 100% accurate.