Description: Marketing

Main Author:	Hult, G. Tomas M
Other Authors:	Pride, William M., Ferrell, O. C.
Published:	Andover: South-Western Cengage Learning,, c2012.
Edition:	16th ed.[International edition].
Subjects:	Marketing

Item Description:	Includes bibliographical references and index
Physical Description:	xxx, 656 pages: col. ill.; 25 cm.
ISBN:	9780538480567