Skip to content
SEAL
Advanced
  • Principles of services marketi...
  • Preview
  • Cite this
  • Export Record
    • Export to RefWorks
    • Export to EndNoteWeb
    • Export to EndNote
    • Export to MARC
    • Export to MARCXML
Cover Image
QR Code
Preview
Preview
Preview

Principles of services marketing

Main Author: Palmer, Adrian
Published: Maidenhead: McGraw-Hill Education/Higher education, c2014.
Edition:7th edition.
Subjects:
Service industries -- > Marketing.
  • Holdings
  • Description
  • Preview
  • Similar Items
  • Staff View

Similar Items

  • Service management and marketing : customer management in service competition / by Christian Gronroos..
    by: GrEonroos, Christian.
  • Services Marketing : People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock.
    by: Wirtz, Jochen
    Published: (2016)
  • Essentials of services marketing by Jochen Wirtz, Patricia Chew, and Christopher Lovelock.
    by: Wirtz, Jochen
    Published: (2012)
  • Essentials of services marketing / by Christopher H. Lovelock, Jochen Wirtz and Patricia Chew.
    by: Lovelock, Christopher H.
  • Services marketing : people, technology and strategy / by Christopher Lovelock & Jochen Wirtz.
    by: Lovelock, Christopher

Search Options

  • Advanced Search

Find More

  • Browse the Catalog
  • Browse Alphabetically
  • New Items

Need Help?

  • Search Tips
Loading...