00553cam a2200169 7i4500 0000015826 20151126090000.0 9780077152345 658.8/PAL Palmer, Adrian Principles of services marketing by Adrian Palmer. 7th edition. Maidenhead: McGraw-Hill Education/Higher education, c2014. xviii, 495 p.: ill.; 27 cm. Includes bibliographical references and index Service industries -- Marketing. 1000025347 Book Green Spot