Principles of services marketing
| Main Author: | |
|---|---|
| Published: |
Maidenhead:
McGraw-Hill Education/Higher education,
c2014.
|
| Edition: | 7th edition. |
| Subjects: |
| LEADER | 00553cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000015826 | ||
| 005 | 20151126090000.0 | ||
| 020 | |a 9780077152345 | ||
| 090 | 0 | 0 | |a 658.8/PAL |
| 100 | 1 | |a Palmer, Adrian | |
| 245 | 0 | 0 | |a Principles of services marketing |c by Adrian Palmer. |
| 250 | |a 7th edition. | ||
| 260 | |a Maidenhead: |b McGraw-Hill Education/Higher education, |c c2014. | ||
| 300 | |a xviii, 495 p.: |b ill.; |c 27 cm. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Service industries -- |x Marketing. | |
| 999 | |a 1000025347 |b Book |c Green Spot | ||