Palmer, A. (2014). Principles of services marketing (7th edition.). Maidenhead: McGraw-Hill Education/Higher education.
Chicago Style CitationPalmer, Adrian. Principles of Services Marketing. 7th edition. Maidenhead: McGraw-Hill Education/Higher education, 2014.
MLA CitationPalmer, Adrian. Principles of Services Marketing. 7th edition. Maidenhead: McGraw-Hill Education/Higher education, 2014.
Warning: These citations may not always be 100% accurate.