00780cam a2200229 7i4500 0000015802 20151106090000.0 9780273740933 658.802/HOO Hooley, Graham J. Marketing strategy & competitive positioning by Graham J. Hooley, Nigel F. Piercy, and Brigitte Nicoulaud.. 5th ed.. Harlow: Financial Times Prentice Hall, c2012. xv, 578 p.: ill.; 27 cm.. Includes bibliographic references and index Marketing -- Management. Target marketing. Nicoulaud, Brigitte. Piercy, Nigel. 1000025288 Book Orange Spot 1000025289 Book Green Spot 1000025290 Book Red Spot