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00780cam a2200229 7i4500 |
| 001 |
0000015802 |
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20151106090000.0 |
| 020 |
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|a 9780273740933
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| 090 |
0 |
0 |
|a 658.802/HOO
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| 100 |
1 |
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|a Hooley, Graham J.
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| 245 |
0 |
0 |
|a Marketing strategy & competitive positioning
|c by Graham J. Hooley, Nigel F. Piercy, and Brigitte Nicoulaud..
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| 250 |
|
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|a 5th ed..
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| 260 |
|
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|a Harlow:
|b Financial Times Prentice Hall,
|c c2012.
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| 300 |
|
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|a xv, 578 p.:
|b ill.;
|c 27 cm..
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| 500 |
|
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|a Includes bibliographic references and index
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| 650 |
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0 |
|a Marketing --
|x Management.
|
| 650 |
|
0 |
|a Target marketing.
|
| 700 |
1 |
|
|a Nicoulaud, Brigitte.
|
| 700 |
1 |
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|a Piercy, Nigel.
|
| 999 |
|
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|a 1000025288
|b Book
|c Orange Spot
|
| 999 |
|
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|a 1000025289
|b Book
|c Green Spot
|
| 999 |
|
|
|a 1000025290
|b Book
|c Red Spot
|
