Description: Marketing strategy & competitive positioning

Main Author:	Hooley, Graham J.
Other Authors:	Nicoulaud, Brigitte., Piercy, Nigel.
Published:	Harlow: Financial Times Prentice Hall, c2012.
Edition:	5th ed..
Subjects:	Marketing -- > Management. Target marketing.

Item Description:	Includes bibliographic references and index
Physical Description:	xv, 578 p.: ill.; 27 cm..
ISBN:	9780273740933