APA Citation

Hooley, G. J., Nicoulaud, B., & Piercy, N. (2012). Marketing strategy & competitive positioning (5th ed.). Harlow: Financial Times Prentice Hall.

Chicago Style Citation

Hooley, Graham J., Brigitte Nicoulaud, and Nigel Piercy. Marketing Strategy & Competitive Positioning. 5th ed. Harlow: Financial Times Prentice Hall, 2012.

MLA Citation

Hooley, Graham J., Brigitte Nicoulaud, and Nigel Piercy. Marketing Strategy & Competitive Positioning. 5th ed. Harlow: Financial Times Prentice Hall, 2012.

Warning: These citations may not always be 100% accurate.