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Marketing across cultures / by Jean-Claude Usunier, Julie Anne Lee..

Main Author:	Usunier, Jean-Claude.
Other Authors:	Lee, Julie Anne.
Published:	Harlow, England: Pearson,, c2013.
Edition:	6th ed.
Subjects:	Intercultural communication. Export marketing -- > Social aspects. International business enterprises -- > Social aspects. Marketing -- > Cross-cultural studies.

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