00758cam a2200217 7i4500 0000015789 20151104090000.0 9780273757733 658.8/USU Usunier, Jean-Claude. Marketing across cultures / by Jean-Claude Usunier, Julie Anne Lee.. 6th ed. Harlow, England: Pearson,, c2013. xviii, 478 p.: ill.; 25 cm. Includes bibliographical references and index. Intercultural communication. Export marketing -- Social aspects. International business enterprises -- Social aspects. Marketing -- Cross-cultural studies. Lee, Julie Anne. 1000025274 Book Green Spot