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| LEADER |
00758cam a2200217 7i4500 |
| 001 |
0000015789 |
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20151104090000.0 |
| 020 |
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|a 9780273757733
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| 090 |
0 |
0 |
|a 658.8/USU
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| 100 |
1 |
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|a Usunier, Jean-Claude.
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| 245 |
0 |
0 |
|a Marketing across cultures / by Jean-Claude Usunier, Julie Anne Lee..
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| 250 |
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|a 6th ed.
|
| 260 |
|
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|a Harlow, England:
|b Pearson,,
|c c2013.
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| 300 |
|
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|a xviii, 478 p.:
|b ill.;
|c 25 cm.
|
| 500 |
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|a Includes bibliographical references and index.
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| 650 |
|
0 |
|a Intercultural communication.
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| 650 |
|
0 |
|a Export marketing --
|x Social aspects.
|
| 650 |
|
0 |
|a International business enterprises --
|x Social aspects.
|
| 650 |
|
0 |
|a Marketing --
|x Cross-cultural studies.
|
| 700 |
1 |
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|a Lee, Julie Anne.
|
| 999 |
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|a 1000025274
|b Book
|c Green Spot
|
