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Marketing across cultures / by Jean-Claude Usunier, Julie Anne Lee..

Main Author: Usunier, Jean-Claude.
Other Authors: Lee, Julie Anne.
Published: Harlow, England: Pearson,, c2013.
Edition:6th ed.
Subjects:
Intercultural communication.
Export marketing -- > Social aspects.
International business enterprises -- > Social aspects.
Marketing -- > Cross-cultural studies.
Item Description:Includes bibliographical references and index.
Physical Description:xviii, 478 p.: ill.; 25 cm.
ISBN:9780273757733

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