Cover Image

Marketing across cultures / by Jean-Claude Usunier, Julie Anne Lee..

Main Author: Usunier, Jean-Claude.
Other Authors: Lee, Julie Anne.
Published: Harlow, England: Pearson,, c2013.
Edition:6th ed.
Subjects:
Intercultural communication.
Export marketing -- > Social aspects.
International business enterprises -- > Social aspects.
Marketing -- > Cross-cultural studies.

Library Level 6

Call Number: 658 8 USU
Accession Item Category Format Status Notes
1000025274 Green Spot Book AVAILABLE

Similar Items