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Marketing across cultures / by...
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Marketing across cultures / by Jean-Claude Usunier, Julie Anne Lee..
Main Author:
Usunier, Jean-Claude.
Other Authors:
Lee, Julie Anne.
Published:
Harlow, England:
Pearson,,
c2013.
Edition:
6th ed.
Subjects:
Intercultural communication.
Export marketing --
>
Social aspects.
International business enterprises --
>
Social aspects.
Marketing --
>
Cross-cultural studies.
Holdings
Description
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Library Level 6
Call Number:
658 8 USU
Accession
Item Category
Format
Status
Notes
1000025274
Green Spot
Book
AVAILABLE
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