00486cam a2200169 7i4500 0000015784 20151102090000.0 9781118249321 658.83/MCD McDaniel, Carl Marketing research essentials by Carl McDaniel, Jr., Roger Gates. 8th ed. Hoboken, NJ: Wiley, c2013. xxiv, 452 p.: ill.; 26 cm. Marketing research Gates, Roger H. 1000025270 Book Green Spot