Marketing research essentials
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
Hoboken, NJ:
Wiley,
c2013.
|
| Edition: | 8th ed. |
| Subjects: |
| LEADER | 00486cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000015784 | ||
| 005 | 20151102090000.0 | ||
| 020 | |a 9781118249321 | ||
| 090 | 0 | 0 | |a 658.83/MCD |
| 100 | 1 | |a McDaniel, Carl | |
| 245 | 0 | 0 | |a Marketing research essentials |c by Carl McDaniel, Jr., Roger Gates. |
| 250 | |a 8th ed. | ||
| 260 | |a Hoboken, NJ: |b Wiley, |c c2013. | ||
| 300 | |a xxiv, 452 p.: |b ill.; |c 26 cm. | ||
| 650 | 0 | |a Marketing research | |
| 700 | 1 | |a Gates, Roger H. | |
| 999 | |a 1000025270 |b Book |c Green Spot | ||