APA Citation

McDaniel, C., & Gates, R. H. (2013). Marketing research essentials (8th ed.). Hoboken, NJ: Wiley.

Chicago Style Citation

McDaniel, Carl, and Roger H. Gates. Marketing Research Essentials. 8th ed. Hoboken, NJ: Wiley, 2013.

MLA Citation

McDaniel, Carl, and Roger H. Gates. Marketing Research Essentials. 8th ed. Hoboken, NJ: Wiley, 2013.

Warning: These citations may not always be 100% accurate.