McDaniel, C., & Gates, R. H. (2013). Marketing research essentials (8th ed.). Hoboken, NJ: Wiley.
Chicago Style CitationMcDaniel, Carl, and Roger H. Gates. Marketing Research Essentials. 8th ed. Hoboken, NJ: Wiley, 2013.
MLA CitationMcDaniel, Carl, and Roger H. Gates. Marketing Research Essentials. 8th ed. Hoboken, NJ: Wiley, 2013.
Warning: These citations may not always be 100% accurate.