APA Citation

Katz, H. Media handbook: A complete guide to advertising media selection, planning, research, and buying / by Helen Katz.

Chicago Style Citation

Katz, Helen. Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying / By Helen Katz.

MLA Citation

Katz, Helen. Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying / By Helen Katz.

Warning: These citations may not always be 100% accurate.