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Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy.

Main Author:	Perreault Jr., William D.
Other Authors:	McCarthy, E. Jerome, Cannon, Joseph P.
Language:	English
Published:	Boston : McGraw-Hill/Irwin, 2014..
Edition:	19th ed..
Subjects:	Marketing - Management.

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