00716cam a2200217 7i4500 0000015672 20150922090000.0 iicp-my 20090813170900.0 090813 000 0 eng d 9781259060762 658.8 PER Perreault Jr., William D. Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy. 19th ed.. Boston : McGraw-Hill/Irwin, 2014.. xl, 726 p. : col. ill. ; 29 cm.. Marketing - Management. McCarthy, E. Jerome Cannon, Joseph P. 1000025090 Book Green Spot