Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy.

Main Author: Perreault Jr., William D.
Other Authors: McCarthy, E. Jerome, Cannon, Joseph P.
Language:English
Published: Boston : McGraw-Hill/Irwin, 2014..
Edition:19th ed..
Subjects:
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100 1 |a Perreault Jr., William D.  
245 0 0 |a Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy. 
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260 |a Boston : McGraw-Hill/Irwin, 2014.. 
300 |a xl, 726 p. : col. ill. ; 29 cm.. 
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700 1 |a Cannon, Joseph P.  
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