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LEADER |
00716cam a2200217 7i4500 |
001 |
0000015672 |
005 |
20150922090000.0 |
003 |
iicp-my |
005 |
20090813170900.0 |
008 |
090813 000 0 eng d |
020 |
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|a 9781259060762
|
090 |
0 |
0 |
|a 658.8
|b PER
|
100 |
1 |
|
|a Perreault Jr., William D.
|
245 |
0 |
0 |
|a Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy.
|
250 |
|
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|a 19th ed..
|
260 |
|
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|a Boston : McGraw-Hill/Irwin, 2014..
|
300 |
|
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|a xl, 726 p. : col. ill. ; 29 cm..
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650 |
|
0 |
|a Marketing - Management.
|
700 |
1 |
|
|a McCarthy, E. Jerome
|
700 |
1 |
|
|a Cannon, Joseph P.
|
999 |
|
|
|a 1000025090
|b Book
|c Green Spot
|