Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy.
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| Other Authors: | , |
| Language: | English |
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Boston : McGraw-Hill/Irwin, 2014..
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| Edition: | 19th ed.. |
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| Physical Description: | xl, 726 p. : col. ill. ; 29 cm.. |
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| ISBN: | 9781259060762 |