Perreault Jr., W. D., McCarthy, E. J., & Cannon, J. P. Basic marketing: A marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy (19th ed.). Boston : McGraw-Hill/Irwin, 2014.
Chicago Style CitationPerreault Jr., William D., E. Jerome McCarthy, and Joseph P. Cannon. Basic Marketing: A Marketing Strategy Planning Approach / By William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy. 19th ed. Boston : McGraw-Hill/Irwin, 2014.
MLA CitationPerreault Jr., William D., E. Jerome McCarthy, and Joseph P. Cannon. Basic Marketing: A Marketing Strategy Planning Approach / By William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy. 19th ed. Boston : McGraw-Hill/Irwin, 2014.
Warning: These citations may not always be 100% accurate.