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0000015665 |
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20150921090000.0 |
| 020 |
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|a 9789814575119
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| 090 |
0 |
0 |
|a 659.1/BEL
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| 100 |
1 |
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|a Belch, George E
|
| 245 |
0 |
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|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch, both of San Diego State University.
|
| 250 |
|
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|a 10th ed. [Global edition].
|
| 260 |
|
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|a New York, NY:
|b McGraw-Hill,
|c c2015.
|
| 300 |
|
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|a xxxiv, 842p.:
|b color illustrations;
|c 29 cm.
|
| 500 |
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|a Includes bibliographical references (pages 280-810) and indexes.
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| 650 |
|
0 |
|a Sales promotion
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
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|a Belch, Michael A
|
| 999 |
|
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|a 1000025100
|b Book
|c Green Spot
|
| 999 |
|
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|a 1000025108
|b Book
|c Green Spot
|
