Description: Advertising and promotion :

Main Author:	Belch, George E
Other Authors:	Belch, Michael A
Published:	New York, NY: McGraw-Hill, c2015.
Edition:	10th ed. [Global edition].
Subjects:	Sales promotion Communication in marketing Advertising

Item Description:	Includes bibliographical references (pages 280-810) and indexes.
Physical Description:	xxxiv, 842p.: color illustrations; 29 cm.
ISBN:	9789814575119