Belch, G. E., & Belch, M. A. (2015). Advertising and promotion: An integrated marketing communications perspective (10th ed. [Global edition].). New York, NY: McGraw-Hill.
Chicago Style CitationBelch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 10th ed. [Global edition]. New York, NY: McGraw-Hill, 2015.
MLA CitationBelch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 10th ed. [Global edition]. New York, NY: McGraw-Hill, 2015.
Warning: These citations may not always be 100% accurate.