Advertising and promotion : an integrated marketing communications perspective

Main Author: Belch, George E
Other Authors: Belch, Michael A
Published: New York, NY: McGraw-Hill, c2015.
Edition:10th ed. [Global edition].
Subjects:

Library Level 6

Call Number: 659 1 BEL
Accession Item Category Format Status Notes
1000025100 Green Spot Book AVAILABLE
1000025108 Green Spot Book DISCARD