APA Citation

Moriarty, S. Advertising & IMC: Principles and practice / by Sandra Moriarty, Nancy Mitchell & William Wells.

Chicago Style Citation

Moriarty, Sandra. Advertising & IMC: Principles and Practice / By Sandra Moriarty, Nancy Mitchell & William Wells.

MLA Citation

Moriarty, Sandra. Advertising & IMC: Principles and Practice / By Sandra Moriarty, Nancy Mitchell & William Wells.

Warning: These citations may not always be 100% accurate.