Principles of marketing / by Philip Kotler & Gary Armstrong..

Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Language:English
Published: Boston : Pearson Education Limited, c2016..
Edition:16th ed. [Global Edition].
Subjects:
Item Description:Includes bibliographical references and index.
Physical Description:731 p. : col. ill. ; 27 cm..
ISBN:9781292092485