Principles of marketing / by Philip Kotler & Gary Armstrong..
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| Language: | English |
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Boston : Pearson Education Limited, c2016..
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| Edition: | 16th ed. [Global Edition]. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | 731 p. : col. ill. ; 27 cm.. |
| ISBN: | 9781292092485 |