Kotler, P., & Armstrong, G. Principles of marketing / by Philip Kotler & Gary Armstrong. (16th ed. [Global Edition].). Boston : Pearson Education Limited, c2016.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Principles of Marketing / By Philip Kotler & Gary Armstrong. 16th ed. [Global Edition]. Boston : Pearson Education Limited, c2016.
MLA CitationKotler, Philip, and Gary Armstrong. Principles of Marketing / By Philip Kotler & Gary Armstrong. 16th ed. [Global Edition]. Boston : Pearson Education Limited, c2016.
Warning: These citations may not always be 100% accurate.