APA Citation

Kotler, P., & Armstrong, G. Principles of marketing / by Philip Kotler & Gary Armstrong. (15th ed. [Global Edition].). Boston : Pearson Education Limited, c2014.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing / By Philip Kotler & Gary Armstrong. 15th ed. [Global Edition]. Boston : Pearson Education Limited, c2014.

MLA Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing / By Philip Kotler & Gary Armstrong. 15th ed. [Global Edition]. Boston : Pearson Education Limited, c2014.

Warning: These citations may not always be 100% accurate.