APA Citation

Belch, G. E. Advertising and promotion: An integrated marketing communications perspective / by George E. Belch & Michael A. Belch.

Chicago Style Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective / By George E. Belch & Michael A. Belch.

MLA Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective / By George E. Belch & Michael A. Belch.

Warning: These citations may not always be 100% accurate.