APA Citation

Peppers, D. Managing customer relationships: A strategic framework / by Don Peppers & Martha Rogers.

Chicago Style Citation

Peppers, Don. Managing Customer Relationships: A Strategic Framework / By Don Peppers & Martha Rogers.

MLA Citation

Peppers, Don. Managing Customer Relationships: A Strategic Framework / By Don Peppers & Martha Rogers.

Warning: These citations may not always be 100% accurate.